There Is A Point Here Some Place

There is an old story about two boys whose father told them to clean out the barn and he would give them a surprise.

When the boys got to the barn, they found the stall filled high with, well, er…, horse droppings. At the sight of the mess, the younger boy sat down in disgust at all of the work that lay before him. The older boy quickly grabbed a shovel and started digging.

“What are you doing?” the younger boy asked in wonder as he watched the older boy shovel with fury.

“Looking for the surprise,” the older boy replied with a grin on his face. “With this much mess, there’s got to be a pony in here some place!”

The moral of the story is that we should always look for the good, even in bad situations. There are lessons to be learned, even from our mistakes. One of the wonders of life you are about to discover (if you don’t already know) is that you will make mistakes with your customers. When you do, you have two choices – hide it and hope no one finds out or admit it.

Now, here comes the lesson. Think about how you feel when someone makes a mistake, acknowledges it and apologizes. If you are like me, you probably say, “Hum, so he makes mistakes too.” Interestingly, you also feel a little better about the incident because you know that you and the person who made the error are on the same wave length. And, folks, that’s the way it is. We all make mistakes; and we all like to do business with people who are like us.

Remember your mistakes. Use them as lessons to see how you can work with your customers. Use the time to create a bond of understanding and frankness with your customers. What you will soon find is that this type of new customer relationship is a growing trend in business. It has been a long time coming, but honesty and ethics are back in business, and I, for one, am glad.

JW Dicks, Esq. is an attorney, best selling author, entrepreneur and business strategist. He has spent his entire 35-year career building successful businesses for himself and his clients bringing his golden touch to the marketing and sales of over $500 million of products and services. His professional versatility affords him a unique insight into the opportunities available for today’s business owners along with the knowledge of how to structure and position a business to take advantage of them.

He is the senior partner of Dicks & Nanton P.A.: The Business Growth Lawyers™, representing clients in the growth of their business using franchises, area exclusive licensing, coaching, idea licensing, info-marketing, joint ventures, syndications and explosion marketing to accomplish their goals. Jack has worked with a diverse set of clients ranging from an Inc. 500 fastest growing company with sales over $250 Million, public companies, down to a small start up that made fishing lures. He loves the challenge and excitement of them all.

In addition to coaching and consulting with clients nationwide, Jack is also a successful entrepreneur. He has built his own businesses, with annual sales over $35 Million, developed real estate in excess of $200 Million and both created, and sold intellectual property rights for as much as $1.8 Million.

Jack has led national conferences and conventions and has spoken to over 150,000 business leaders on venture capital formation, syndication, investing, and business growth strategies. He is the best-selling author of numerous legal and financial books including the 50 Volume set, How to Start a Corporation and Operate in Any State, Moonlight Investing, The Florida Investor, Mutual Fund Investing Strategies, The Small Business Legal Kit, The 100 best Investments For Your Retirement, Financial CPR, Operation Financial Freedom, and How to Buy and Sell Real Estate .

In addition to his Juris Doctorate degree, Jack holds securities licenses, 22, 7, 65, and 24. He is also a registered securities principal, registered investment advisor, and real estate broker. Although technically proficient in several professions, his clients consider his greatest attributes to be his innate creativity, visionary focus and ability to design and implement multi-layered profit centers for companies and individuals seeking long-term financial growth and protection.

Jack is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.

Jack’s business address is Orlando and his play address is at his beach house where he spends as much time as he can with his wife, Linda, of 32 years, two daughters, two son-in-laws, and two Yorkies. His major hobby is fishing although the fish are rumored to be safe.

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