Handsome men make, on average, 5 percent more than their less-attractive counterparts; a good-looking guy will get more attention from teachers, bosses, and mentors; even babies stare longer at good-looking faces (and we stare longer at good-looking babies).

We weren’t surprised when Newsweek’s study confirmed there’s a growing collection of research showing the bias against unattractive men is more pervasive than ever. And when it comes to the workplace, it’s looks, not merit, that all too often rule.

A recent study provided the following data: over his career, a good-looking man will make some $250,000 more than his less-attractive counterparts.

It also stated that 10% of men would consider cosmetic surgery if it made them more competitive at work.

We strongly believe in the current economy, when employers have more hiring options than ever, it seems looks aren’t just important; they’re critical.

Consider the following:

Fifty-seven percent (57%) of hiring managers state that qualified but unattractive candidates are likely to have a harder time landing a job, and more than half advised spending as much time and money on “making sure they look attractive” as on perfecting a résumé.

They also agreed that nothing is more important for a man to look attractive than to be clean-shaven and have a fresh haircut.

Kennedy’s All-American Barber Club provides both services. We also pride ourselves on being the place businessmen, celebrities and the even average workingman can all walk out of looking their absolute best…like a distinguished gentleman.

A great example of the importance of a fresh haircut and clean shave was the 1960 Nixon-Kennedy debate. At the time, radio listeners thought Nixon had won, but those watching Kennedy’s clean cut, tanned, chiseled face on TV, next to the somewhat worn-down, 5 o’clock-shadowed Nixon, were sure it was the junior senator who’d won.

The study also stated biologically-speaking, women are attracted to symmetrical faces. As the thinking goes: symmetrical faces are then deemed handsome. This is linked to confidence, and it’s this combination of looks and confidence we often equate with “smarts”.

Perhaps there’s some logic to this? If handsome young men get more attention from teachers, then, surely they have a better chance to do better in school and, ultimately, at work.

The thing we found most interesting from this study ‘s conclusion was that the more likely scenario is what scientists have dubbed the “halo effect”…that, like a pack of untrained puppies, women are mesmerized by a clean-shaven handsome man, blindly ascribing intelligent traits to go along with it.

We at Kennedy’s All-American Barber Club have known about this for years…and have perfected the method for giving men this “halo effect”…we’re pretty sure our Members and guests walk out better able to mesmerize.

The quest for good looks may be a centuries-old obsession, but in the present day, that reality is pretty “ugly”. Being handsome has more influence than ever—not just over whom we work with, but whether we work at all. And its not just women that have to keep up any more…it’s becoming increasingly important for us guys, too.

The best way for men to “keep up” is always to have a fresh haircut and be clean-shaven. The award-winning Kennedy’s All American Barber Club offers the finest in haircuts for men, the lost art of straight-razor shaves, and we guarantee that you will walk out with “The Best Haircut and Straight-Razor Shave You’ve Ever Had, or it’s Free!” You can find the location nearest you at http://www.KennedysBarberClub.com.

Or, if you’re not near one of our Clubs, the very next best thing is for you to visit http://www.KennedysBarberClub.com/store to get our new premium shaving products. You’ll be bringing the Kennedy’s Experience home to you and improving your “handsomeness” in the process.

If you come in before Father’s Day (Sunday, June 20th), you can also get a complimentary Nike DRY-FIT® Golf Shirt ($65.00 retail value) when you or someone you know signs up at the Life or Liberty Membership levels; or purchases a new Kennedy’s Chrome Razor & Brush Shaving Sets; or purchases a set of all three of the new premium Kennedy’s Shaving products.

When: Until June 20th, 2010

Where:

Delray Beach

851 Southeast 6th Avenue
Delray
Beach, Florida

561-272-0003

Heathrow

1120 Townpark Avenue

Lake Mary, Florida

407-333-9411

Ridgefield

105 Danbury Road

Ridgefield, Connecticut

203-403-2405

Rockville

110 North Washington Street

Rockville, Maryland

240-386-8152

Thornton Park

716 East Washington Street

Orlando, Florida

407-601-3989

Winter Park

346 South Park Avenue

Winter Park, Florida

407-628-8445

Who: Kennedy’s All-American Barber Club® is an award-winning Franchise Concept for discerning gentlemen who are looking for an experience that is the polar opposite of your everyday haircut from the big chains. Like most gentlemen, the founders felt out of place at the salons frequented by their wives and the local strip-mall walk-in “chop shops” so they decided to create a place where they would ENJOY getting the grooming services they need . . . rather than dreading it.

While most hair salons cater to women and children, Kennedy’s All-American Barber Club® caters to discerning gentlemen looking for a fine grooming experience with the old-world charm of your father’s barbershop. Offering the finest in haircuts for men, the lost art of straight-razor shaves, and a modern selection of grooming products, Kennedy’s All-American Barber Club is sure to be your favorite sanctuary to relax and enjoy “The Best Haircut and Straight-Razor Shave You’ve Ever Had, or it’s Free!” More information on Kennedy’s All-American Barber Club can be found at http://www.KennedysBarberClub.com.

This probably explains why most salons now host a variety of men’s salon products, to cater to the shaving needs of the modern man. Products like, pre-shave oils, shaving creams, and after shave soothers, these and other ultra premium shaving products are now available for the male shopper.

There has been a growing demand for these products lately, that you can find all of these at Kennedy’s All American Barber Club’s new online store.

Men’s salon products aim not really to “beautify,” but to help men make themselves look good, fresh and smell better. Some of the safest products that men use come from natural resources, because these do not contain any harmful chemicals to the skin.

If you are a man in your late 30’s, the most advisable salon product you need to have aside from your shaving cream is a quality after-shave product (or soother as Kennedy’s calls it).

This is especially needed if you live in cold places where the temperature drops and the weather keeps absorbing the moisture from your skin leaving it dry and wrinkled.

What’s good about men’s salon products is that they have recently branched out into other products made especially for men aside from just shaving products…like contemporary skin care formulations, bath products and even sports-relief products.

There are also different cosmetic treatments for baldness. These treatments are basically non-surgical solutions to male pattern baldness. The skin care formulation, on the other hand, are designed specifically to treat and maintain the skin’s natural health and keep any man feeling young and refreshed all the time.

There’s no shame for a man to try these products and improve his physical appearance. Taking good care of your looks is not vanity, but a healthy lifestyle choice.

If you want to determine if a high quality men’s shaving product is right for you, then the best thing you need to do is ask some advice from your dermatologist or one of the trained barbers at your local Kennedy’s All American Barber Clubs.

There are too many to choose from, and the task might get a little overwhelming if you go into it without some knowledge of the products you need. The expert staff at Kennedy’s can help you navigate your choices and help you select the best products just for you.

A. No idea? It probably wasn’t good, however. You know, one of those bizarre teenage acne products probably!

Q. What made you decide to create your own line of men’s skin care products?

A. We felt like that was the natural progression for us at Kennedy’s. If we’re offering the best grooming experience possible (haircuts, shaves, facial waxing, etc.), then why not develop something for our customers to use at home? We like to say our shaving products give men the best possible in-home shaving experience… obviously, nothing beats getting a Kennedy’s signature shave at one of our Clubs. But when you have to shave at home, you might as well use the best. I think our customers deserve that, so that’s really the genesis of it.

Q. What sets Kennedy’s Barber Club apart from other brands?

A. Well, there’s a lot. I’m not sure where to start, exactly. Obviously, our membership business-model is rather unique, so much so that we have a patent-pending on it in the grooming industry. We have four membership levels (Life®, Liberty™, the Pursuit of Happiness®, and the Basic Gentleman™) that all offer unlimited haircuts, a complimentary beverage (even beer), and our lifestyle magazine… but as you go up the membership levels, we add complimentary children’s haircuts (for kids under 13 years of age), unlimited facial waxing (nose, ears, and eyebrows), unlimited Kennedy’s signature straight-razor shaves (yes, we’ve brought back the lost art of straight-razor shaves), shoeshines, product discounts, photos on the wall, member humidors, membership use at other Clubs, and so on.

All of that aside, we aren’t really selling haircuts at Kennedy’s like those that think they’re competing with us… we’re “selling” the Kennedy’s Experience and the Kennedy’s Lifestyle – small indulgences and affordable luxuries as I call them. We’re a nostalgic “throwback” to another time when it was the civilized thing for gentlemen to get a relaxing shave with their haircut. We offer a relaxing, professional, clean sanctuary for the business man/professional, aspiring professional, and retiree (all gentlemen) to belong to as their “3rd place” between home and work.

Imagine going to get your haircut and getting a shave at the place that Frank Sinatra went to… that’s what we’re trying to convey – that’s why we play smooth jazz and other relaxing music. Our Members can listen to rock, alternative or country on their way back to the office or home! We also have a very strong patriotic bent. For instance, on Memorial Day, we’re closing all 8 Kennedy’s to “regular” customers, and giving away our services to veterans, active military, and first-responders as our way of giving back. It’s a small gesture, but I think it shows that we’re not your typical “chop-shop.”

Not only do we provide a phenomenal experience to our guests, but we stand for something that’s timeless, that we somehow, slightly moved away from as a society. We’re trying to bring those gentlemanly values and experiences back with Kennedy’s as our “platform.”

Q. Why do you think Kennedy’s Barber Club has been so successful?

A. Well, partly because of the things I just mentioned. We’re not just cutting hair. We’re giving fathers a place to take their young sons to see (and experience) what it means to be a gentleman. We’ve shining a spotlight on the values that made this country strong. We’re providing a place for men to care more about their appearance; for men to enjoy getting the grooming services they need… giving them experiences they deserve… a place worthy enough for gentleman. It’s 2010 – men can indulge a bit themselves these days… they’ve certainly earned it.

Q. What is your favorite product from Kennedy’s Barber Club?

A. It’s a toss-up for me between the pre-shave oil, which I’d never regularly used before, and our shaving cream. The pre-shave oil just makes shaving at home so much more pleasurable – I don’t really worry about cutting myself knowing that my razor really does just glide across my face. We also use the pre-shave oil in the Kennedy’s Clubs now too as part of our 30-step signature Kennedy’s shave process. As for the shaving cream, I think it’s the best you can possible buy.

Without my own hot-lather machine at home (which isn’t exactly cheap, by the way), this shaving cream is the closest I’ve ever gotten to that experience outside of a Kennedy’s Club. It’s really phenomenal stuff, and I shouldn’t say this, but I’m still using the very first jar we produced as a test product back in late January of this year. I think I’ll run out around early July at this point – that’s how long the stuff lasts. Perhaps we need to develop a smaller package of the stuff!

Both of the products have a nice, clean smell to them, as well, not over-powering like so many others’ products. And, let’s face it, if I have to shave at home (which happens far too much for a guy who owns a barbershop franchise), I honestly can tell you that I’ve never gotten a closer shave with any other products… and I can assure you, I’ve tried most of them, if not ALL of them.

Q. What is your largest challenge in running a successful product line?

A. Judging the order surges! You can never quite predict as much as you want to, when these will hit. Sure, we’ll get more orders for this Father’s day, but other than that, it’s a little bit like rolling the dice. And now that your readers know, roughly, how long our shaving cream lasts….

Q. Any new products or exciting things coming from Kennedy’s Barber Club in the near future?

A. We’re busy opening more Kennedy’s around the country. We believe we’ll have about 20 Clubs open by year-end – we already have 152 sold and to be developed over the next 5 years, partly because it makes such a great, what I call “second business”… and that’s been just in the past 18 months when the economic headwinds were just a bit stiff to say the least.

We’re also working on some big innovations which I can’t really discuss now, but assuming they’ll come to fruition, it’ll be HUGE. Our goal with Kennedy’s is to revolutionize men’s grooming – we’re not just in this to have a few shops. So stay tuned… it’s about to get REAL interesting.

Q. Where do you see the men’s skin care industry in 5 years?

A. . Statistically speaking, it’s the fastest-growing segment in the grooming industry. Men are caring more about what they look and feel like. And no, this isn’t any longer a “metro-sexual” thing – they were just the early-adopters, so to speak. Baby-boomers are still fighting the aging process. Younger men are realizing that taking better care of their skin pays big dividends later on.

It’s just a really exciting time to be in the men’s skincare business. Men are finally coming out of the “Dark Ages” in regard to their skin care.

Q. Why do you feel it’s important for men of all ages to take care of their skin?

A. Well, best I can tell, you’ve only got one body! Maybe some will argue this point, but I think you’ve got to take care of your one body while you’re here in THIS lifetime! Not to mention, you’ll look and feel so much better. Why any guy of reasonable means would settle for what they’ll sell him at the grocery store for his shaving products is beyond me! Of course, that’s kinda why we started Kennedy’s.

We don’t think a great haircut and straight-razor shave is something only to be seen in old movies. We think every guy ought to have the affordable luxuries we present at Kennedy’s – every guy should be able to pretend he’s Robert De Niro as Al Capone in the Untouchables with the news media at his knee while he “chats” with them as he’s getting his shave… at least a couple times a month, for sure! That’s the comment I hear the most when guys first experience Kennedy’s. They say, “WOW! I had no idea what I was missing!”

They also say they feel “like a king” or some other dignitary while they’re there. That’s pretty meaningful to us. That’s what we’re trying to offer. We call it being a “Kennedy’s Man.” My favorite comment came from a guy who did a video testimonial for us – he said there’s two truly AMAZING experiences he’s had in his lifetime… one was the Kennedy’s signature shave and the other he said he wouldn’t say on camera!

Q. If you could give one tip or bit of advice to a man who is considering exploring the world of high end men’s skin care, what would it be?

A. Take your time when you shave. Don’t rush it or you’re likely to wound your face. I’d also say, “shave in the shower.” It’s the closest way you’ll get to having a hot towel and steamer blowing on your face throughout your entire shave… without going to a Kennedy’s Club, that is.

On Memorial Day this past Monday, we decided to close all eight of our Kennedy’s locations to Members and regular customers, and to only provide complimentary services to Military Personnel (active and retired) as well as First Responders (Police, Firefighters, EMTs, etc.). Even though regular customers couldn’t get a shave or a haircut, we invited them to stop by and greet our modern-day heroes — the people who have fought and continue fighting for the freedoms we enjoy.

It was the least we could do to honor these very important people, and to say thanks for their sacrifices. Others thought it was a good idea, too — our Delray Beach Kennedy’s Club was featured on News Channel 5 in South Florida and lots of people wrote in to applaud our humble gesture.

Here’s the video clip from News Channel 5, and a selection of comments from others are below it:

Chris, thanks a lot for your letter. I’m a highy-decorated WWII veteran from Merrill’s Marauders and served in Burma. My favorite medals include the Burma Star, the Bronze Star, the China Star, and a citation from President Roosevelt. Nobody has ever said “thanks” to me for my service, and I don’t expect it, but if I had known back then what the country was coming to, I probably wouldn’t have volunteered for all the missions I did. – Marty

EXCELLENT! This is wonderful! – Charles

Be sure to leave a comment below to let us know what YOU think.

Thanks!

Chris

Thought I’d share one special offer for veterans today. Kennedy’s – the high-end barber shop with locations around Central Florida – is opening its doors ONLY to veterans for free hair cuts and straight-razor shaves today.

You can get details in the release below.

And thanks to all of our service men and women – past and present.

Kennedy’s Barbershop Clubs to Offer Free Haircuts and Shaves on Memorial Day for Veterans, Active Military and First Responders

What: To honor the men and women who help keep this country safe, Kennedy’s All-American Barber Club® will close its 8 stores to regular customers this Memorial Day so it can give free haircuts and straight razor shaves to active military, veterans and first responders. Those interested are encouraged to call 1-800-31-SHAVE and schedule an appointment.

“These brave men and women do a great service for our country and our community, and it is the least we can do to honor them,” said CEO Chris Hurn. “We have invited our members to stop by during the day to say hi and thanks, and we hope that some will bring their children so they can meet these heroic people.”

When: Monday, May 31, 2010

10:00 a.m. – 7:00 p.m.

Where: Baldwin Park

4800 New Broad Street

Orlando, Florida

407-895-8012

Delray Beach

851 Southeast 6th Avenue

Delray Beach, Florida

561-272-0003

Dr. Phillips

7600 Dr. Phillips Boulevard

Orlando, Florida

407-363-7782

Heathrow

1120 Townpark Avenue

Lake Mary, Florida

407-333-9411

Ridgefield

105 Danbury Road

Ridgefield, Connecticut

203-403-2405

Rockville

110 North Washington Street

Rockville, Maryland

240-386-8152

Thornton Park

716 East Washington Street

Orlando, Florida

407-601-3989

Winter Park

346 South Park Avenue

Winter Park, Florida

407-628-8445

Who: Kennedy’s All-American Barber Club® is an award-winning Franchise Concept for discerning gentlemen who are looking for an experience that is the polar opposite of your everyday haircut from the big chains. Like most gentlemen, the founders felt out of place at the salons frequented by their wives and the local strip-mall walk-in “chop shops” so they decided to create a place where they would ENJOY getting the grooming services they need . . . rather than dreading it. While most hair salons cater to women and children, Kennedy’s All-American Barber Club® caters to discerning gentlemen looking for a fine grooming experience with the old-world charm of your father’s barbershop. Offering the finest in haircuts for men, the lost art of straight-razor shaves, and a modern selection of grooming products, Kennedy’s All-American Barber Club is sure to be your favorite sanctuary to relax and enjoy “The Best Haircut and Straight-Razor Shave You’ve Ever Had, or it’s Free!” More information on Kennedy’s All-American Barber Club can be found at http://www.KennedysBarberClub.com.

For more information or to schedule an interview, please call 1-800-31-SHAVE.

“These brave men and women do a great service for our country and our community, and it is the least we can do to honor them,” said CEO Chris Hurn. “We have invited our members to stop by during the day to say hi and thanks, and we hope that some will bring their children so they can meet these heroic men and women.”

When: Monday, May 31, 2010

10:00 a.m. – 7:00 p.m.

Where:

Baldwin Park
4800 New Broad Street
Orlando, Florida
407-895-8012

Delray Beach
851 Southeast 6th Avenue
Delray Beach, Florida
561-272-0003

Dr. Phillips
7600 Dr. Phillips Boulevard
Orlando, Florida
407-363-7782

Heathrow
1120 Townpark Avenue
Lake Mary, Florida
407-333-9411

Ridgefield
105 Danbury Road
Ridgefield, Connecticut
203-403-2405

Rockville
110 North Washington Street
Rockville, Maryland
240-386-8152

Thornton Park
716 East Washington Street
Orlando, Florida
407-601-3989

Winter Park
346 South Park Avenue
Winter Park, Florida
407-628-8445

Who: Kennedy’s All-American Barber Club® is an award-winning Franchise Concept for discerning gentlemen who are looking for an experience that is the polar opposite of your everyday haircut from the big chains. Like most gentlemen, the founders felt out of place at the salons frequented by their wives and the local strip-mall walk-in “chop shops” so they decided to create a place where they would ENJOY getting the grooming services they need . . . rather than dreading it.

While most hair salons cater to women and children, Kennedy’s All-American Barber Club® caters to discerning gentlemen looking for a fine grooming experience with the old-world charm of your father’s barbershop. Offering the finest in haircuts for men, the lost art of straight-razor shaves, and a modern selection of grooming products, Kennedy’s All-American Barber Club is sure to be your favorite sanctuary to relax and enjoy “The Best Haircut and Straight-Razor Shave You’ve Ever Had, or it’s Free!” More information on Kennedy’s All-American Barber Club can be found at http://www.KennedysBarberClub.com.

For more information or to schedule an interview, please call 1-800-31-SHAVE.

Kennedy’s All-American Barber Club® is a membership-based barbershop that is quickly becoming famous for its signature straight-razor shaves, as well as its luxurious accommodations for men who enjoy an exceptional grooming experience that is affordable and unmatched in quality. Kennedy’s offers an old-fashioned barbershop experience with modern amenities, including a complimentary beverage and lifestyle magazine for all Members and guests.

Kennedy’s All-American Barber Club® is a member of the International Franchise Association (IFA) as well as VetFran. Along with offering franchises to the general public, VetFran allows Kennedy’s to give special financing opportunities to American Veterans who have been honorably discharged. Kennedy’s is also a part of the Small Business Administration’s (SBA) National Franchise Registry – where fewer than 30% of all franchise systems qualify for listing – offering expedited SBA loan processing. This means that the Kennedy’s All-American Barber Club® concept is approved for any type of U.S. Small Business Administration financing programs and part of an elite group of national franchises.

Learn more about Kennedy’s and their franchise opportunities by visiting http://www.KennedysBarberClub.com or contact:

Clint Vaughn at 1-800-31-SHAVE or Clint@KennedysBarberClub.com

Contact the Rockville Club directly at 240-386-8152

About Kennedy’s All-American Barber Club®:

Kennedy’s All-American Barber Club® is a Franchise Concept for discerning gentlemen who are looking for an experience that is the polar opposite of your everyday haircut from the “big chains.” Like most gentlemen, the founders felt out of place at the salons frequented by their wives and the local strip-mall walk-in “chop shops,” so they decided to create a place where they would ENJOY getting the grooming services they need . . . rather than dreading it. While most hair salons cater to women and children, Kennedy’s caters to discerning gentlemen looking for a fine grooming experience with the old-world charm of your father’s barbershop. Offering the finest in haircuts for men, the lost art of straight-razor shaves, and a modern selection of grooming products, Kennedy’s is sure to be your favorite sanctuary to relax and enjoy “The Best Haircut and Straight-Razor Shave You’ve Ever Had, or it’s Free™!

There are currently eight Kennedy’s Clubs open, with 153 more sold and to be developed over the next five years. Locations will soon open in NY, TN, IL, TX and NJ.

Learn more about Kennedy’s by visiting http://www.KennedysBarberClub.com or contact:

Clint Vaughn at 1-800-31-SHAVE or Clint@KennedysBarberClub.com ]]> http://www.kennedysbarberclub.com/news/kennedy%e2%80%99s-all-american-barber-club%c2%ae-hosting-rockville-grand-opening%e2%80%a6to-benefit-wounded-warriors-project.php/feed 0 http://www.kennedysbarberclub.com/news/barbershop-franchise-kennedy%e2%80%99s-all-american-barber-club%c2%ae-offering-premium-cigars-for-grooms.php http://www.kennedysbarberclub.com/news/barbershop-franchise-kennedy%e2%80%99s-all-american-barber-club%c2%ae-offering-premium-cigars-for-grooms.php#comments Tue, 02 Mar 2010 18:37:39 +0000 admin http://www.kennedysbarberclub.com/?p=2015 Kennedy’s All-American Barber Club, an old-world style barbershop franchise, recently launched its Ultimate Groom’s Experience package for Grooms, including their signature label cigars.