What is Kennedy’s All-American Barber Club?

Table of Contents » Next page »

IT IS A NECESSITY TURNED INTO A LUXURY:

“The BEST Haircut and Straight Razor Shave you’ve ever had

 – or it’s Free!”™

….but more than that, it is a unique Place.

The customer experience at a Kennedy’s™ is for “discerning gentlemen.” It is upscale. It is the polar opposite of the everyday haircut from the big chain shops. Like many successful men, the Kennedy’s™ founders felt out of place at salons frequented by their wives, or at local strip-center walk-in “chop shops.” Kennedy’s™ was created as a unique place where the founders would actually like to go, to get the grooming services they needed, de-stress and relax in a comfortable environment – rather than being rushed hastily in and out of a place they dreaded. While most hair-cutters cater to women and children more than men and must “mass appeal” everything, Kennedy’s All-American Barber Clubs™ cater to gentlemen looking for a fine grooming experience with the old world charm of your father’s barber shop and the quiet sanctuary of a men’s social club, now seen only in old movies.  It is a unique “place,” and the concept of  “place” is an often neglected or overlooked success factor in business, in marketing, and in premium price success. Probably the best example of this is Starbucks, which has been described by its founder as a “3rd Place business” . . . providing the “place” between home and work, work and home. While not as direct an analogy, Disney’s theme parks have always been about something more significant to people than just an amusement park or just a day’s activity; they are, per Walt’s imagination, “The Happiest Place On Earth.”

IT IS SYMBOLISM AND ATTACHMENT TO A CONCEPT

Ordinary businesses selling products and services in ordinary ways have ordinary (and fragile) relationships with ordinary customers – and we want no part of any of that!  Customers of Disney, Starbucks and Apple are attached to those companies in deeper and more emotional ways. There is a powerful “psychology” to their businesses that transcends routine commerce, and we are working determinedly to create that same type of business. Kennedy’s™ is for men of a certain mindset; for those who work hard and aspire to; for those who feel they deserve the best, the finer things in life. They seek excellence, superiority and uniqueness in the products and services they buy, places they go and associations they form. Kennedy’s™ is designed to symbolize that. To represent “the good life” and the attainment of it. To be all about a concept meaningful to our customers – not about just “getting a haircut.”  The CEO of Lamborghini summarized his product and its buyers this way: “No man buys a Lamborghini to get to work.”   People buy such luxury automobiles for many other, psychological and emotional reasons, but certainly not as one of many practical choices for transportation. With Kennedy’s™, we offer a much more affordable and more practical luxury, but nonetheless a luxury that is not only a pleasurable experience but is symbolic in meaning.  We have made an in-depth study into this type of “deeper meanings marketing” (and continue to do so), and it is reflected in everything we do – for example, the names of the four Membership options: Life™; Liberty™; The Pursuit of Happiness™; and the Basic Gentleman™.

IT IS AN ELITE CLUB

The overwhelming majority of Kennedy’s™ clients are MEMBERS, at one of our four levels, thus committed to patronizing their location and having a sense of it as their place. In very short order, Members will also be participating in online and local communities with like-minded Members who share their interests. And Members will have preferred access to a growing portfolio of unique and proprietary grooming, personal care and health products, information resources, events and other goods and services . . . all related to career and business, success, health and wellness, style and personal appearance, and ultimately, lifestyle.

IT IS A “CLASSIC” WHOSE TIME HAS COME

In many ways, Kennedy’s™ is “retro,” a re-birth and re-invention of a classic place and standard of service for which many long for nostalgically  . . . younger men have only heard about or seen in movies and television programs. The demographic trends and other trends discussed elsewhere in this booklet —- boomers, affluent boomers, affluent consumers’ spending on luxuries, greater emphasis on grooming and personal appearance by men related to business and social settings, etc. — literally CALL OUT for this business!

IT IS A COMING TOGETHER OF EXCEPTIONALLY SUCCESSFUL BUSINESSMEN AND TOP, CELEBRATED MARKETERS TO CAPITALIZE ON DEMONGRAPHIC TRENDS AND EMERGING CONSUMER PREFERENCES

This is YOUR opportunity to own one of the most unique franchise businesses and to associate with a company certain to set records for growth, speed of growth, Franchisee success and profitability, innovation, and development of ancillary, connected businesses — because we are deeply committed to doing so!  

The information in this literature is not intended as substitute for that in the Franchise Disclosure Document. Only the information in the FDD may be relied on in the evaluation and purchase of this franchise.

Table of Contents » Next page »

As Seen In:

Join Our Mailing List