Men these days seem to want more than just a quick shave. They pay closer attention to their looks and their grooming than ever before.
This probably explains why most salons now host a variety of men’s salon products, to cater to the shaving needs of the modern man. Products like, pre-shave oils, shaving creams, and after shave soothers, these and other ultra premium shaving products are now available for the male shopper.
There has been a growing demand for these products lately, that you can find all of these at Kennedy’s All American Barber Club’s new online store.
Men’s salon products aim not really to “beautify,” but to help men make themselves look good, fresh and smell better. Some of the safest products that men use come from natural resources, because these do not contain any harmful chemicals to the skin.
If you are a man in your late 30’s, the most advisable salon product you need to have aside from your shaving cream is a quality after-shave product (or soother as Kennedy’s calls it).
This is especially needed if you live in cold places where the temperature drops and the weather keeps absorbing the moisture from your skin leaving it dry and wrinkled.
What’s good about men’s salon products is that they have recently branched out into other products made especially for men aside from just shaving products…like contemporary skin care formulations, bath products and even sports-relief products.
There are also different cosmetic treatments for baldness. These treatments are basically non-surgical solutions to male pattern baldness. The skin care formulation, on the other hand, are designed specifically to treat and maintain the skin’s natural health and keep any man feeling young and refreshed all the time.
There’s no shame for a man to try these products and improve his physical appearance. Taking good care of your looks is not vanity, but a healthy lifestyle choice.
If you want to determine if a high quality men’s shaving product is right for you, then the best thing you need to do is ask some advice from your dermatologist or one of the trained barbers at your local Kennedy’s All American Barber Clubs.
There are too many to choose from, and the task might get a little overwhelming if you go into it without some knowledge of the products you need. The expert staff at Kennedy’s can help you navigate your choices and help you select the best products just for you.
Q. What was your first experience with men’s skin care?
A. No idea? It probably wasn’t good, however. You know, one of those bizarre teenage acne products probably!
Q. What made you decide to create your own line of men’s skin care products?
A. We felt like that was the natural progression for us at Kennedy’s. If we’re offering the best grooming experience possible (haircuts, shaves, facial waxing, etc.), then why not develop something for our customers to use at home? We like to say our shaving products give men the best possible in-home shaving experience… obviously, nothing beats getting a Kennedy’s signature shave at one of our Clubs. But when you have to shave at home, you might as well use the best. I think our customers deserve that, so that’s really the genesis of it.
Q. What sets Kennedy’s Barber Club apart from other brands?
A. Well, there’s a lot. I’m not sure where to start, exactly. Obviously, our membership business-model is rather unique, so much so that we have a patent-pending on it in the grooming industry. We have four membership levels (Life®, Liberty™, the Pursuit of Happiness®, and the Basic Gentleman™) that all offer unlimited haircuts, a complimentary beverage (even beer), and our lifestyle magazine… but as you go up the membership levels, we add complimentary children’s haircuts (for kids under 13 years of age), unlimited facial waxing (nose, ears, and eyebrows), unlimited Kennedy’s signature straight-razor shaves (yes, we’ve brought back the lost art of straight-razor shaves), shoeshines, product discounts, photos on the wall, member humidors, membership use at other Clubs, and so on.
All of that aside, we aren’t really selling haircuts at Kennedy’s like those that think they’re competing with us… we’re “selling” the Kennedy’s Experience and the Kennedy’s Lifestyle – small indulgences and affordable luxuries as I call them. We’re a nostalgic “throwback” to another time when it was the civilized thing for gentlemen to get a relaxing shave with their haircut. We offer a relaxing, professional, clean sanctuary for the business man/professional, aspiring professional, and retiree (all gentlemen) to belong to as their “3rd place” between home and work.
Imagine going to get your haircut and getting a shave at the place that Frank Sinatra went to… that’s what we’re trying to convey – that’s why we play smooth jazz and other relaxing music. Our Members can listen to rock, alternative or country on their way back to the office or home! We also have a very strong patriotic bent. For instance, on Memorial Day, we’re closing all 8 Kennedy’s to “regular” customers, and giving away our services to veterans, active military, and first-responders as our way of giving back. It’s a small gesture, but I think it shows that we’re not your typical “chop-shop.”
Not only do we provide a phenomenal experience to our guests, but we stand for something that’s timeless, that we somehow, slightly moved away from as a society. We’re trying to bring those gentlemanly values and experiences back with Kennedy’s as our “platform.”
Q. Why do you think Kennedy’s Barber Club has been so successful?
A. Well, partly because of the things I just mentioned. We’re not just cutting hair. We’re giving fathers a place to take their young sons to see (and experience) what it means to be a gentleman. We’ve shining a spotlight on the values that made this country strong. We’re providing a place for men to care more about their appearance; for men to enjoy getting the grooming services they need… giving them experiences they deserve… a place worthy enough for gentleman. It’s 2010 – men can indulge a bit themselves these days… they’ve certainly earned it.
Q. What is your favorite product from Kennedy’s Barber Club?
A. It’s a toss-up for me between the pre-shave oil, which I’d never regularly used before, and our shaving cream. The pre-shave oil just makes shaving at home so much more pleasurable – I don’t really worry about cutting myself knowing that my razor really does just glide across my face. We also use the pre-shave oil in the Kennedy’s Clubs now too as part of our 30-step signature Kennedy’s shave process. As for the shaving cream, I think it’s the best you can possible buy.
Without my own hot-lather machine at home (which isn’t exactly cheap, by the way), this shaving cream is the closest I’ve ever gotten to that experience outside of a Kennedy’s Club. It’s really phenomenal stuff, and I shouldn’t say this, but I’m still using the very first jar we produced as a test product back in late January of this year. I think I’ll run out around early July at this point – that’s how long the stuff lasts. Perhaps we need to develop a smaller package of the stuff!
Both of the products have a nice, clean smell to them, as well, not over-powering like so many others’ products. And, let’s face it, if I have to shave at home (which happens far too much for a guy who owns a barbershop franchise), I honestly can tell you that I’ve never gotten a closer shave with any other products… and I can assure you, I’ve tried most of them, if not ALL of them.
Q. What is your largest challenge in running a successful product line?
A. Judging the order surges! You can never quite predict as much as you want to, when these will hit. Sure, we’ll get more orders for this Father’s day, but other than that, it’s a little bit like rolling the dice. And now that your readers know, roughly, how long our shaving cream lasts….
Q. Any new products or exciting things coming from Kennedy’s Barber Club in the near future?
A. We’re busy opening more Kennedy’s around the country. We believe we’ll have about 20 Clubs open by year-end – we already have 152 sold and to be developed over the next 5 years, partly because it makes such a great, what I call “second business”… and that’s been just in the past 18 months when the economic headwinds were just a bit stiff to say the least.
We’re also working on some big innovations which I can’t really discuss now, but assuming they’ll come to fruition, it’ll be HUGE. Our goal with Kennedy’s is to revolutionize men’s grooming – we’re not just in this to have a few shops. So stay tuned… it’s about to get REAL interesting.
Q. Where do you see the men’s skin care industry in 5 years?
A. . Statistically speaking, it’s the fastest-growing segment in the grooming industry. Men are caring more about what they look and feel like. And no, this isn’t any longer a “metro-sexual” thing – they were just the early-adopters, so to speak. Baby-boomers are still fighting the aging process. Younger men are realizing that taking better care of their skin pays big dividends later on.
It’s just a really exciting time to be in the men’s skincare business. Men are finally coming out of the “Dark Ages” in regard to their skin care.
Q. Why do you feel it’s important for men of all ages to take care of their skin?
A. Well, best I can tell, you’ve only got one body! Maybe some will argue this point, but I think you’ve got to take care of your one body while you’re here in THIS lifetime! Not to mention, you’ll look and feel so much better. Why any guy of reasonable means would settle for what they’ll sell him at the grocery store for his shaving products is beyond me! Of course, that’s kinda why we started Kennedy’s.
We don’t think a great haircut and straight-razor shave is something only to be seen in old movies. We think every guy ought to have the affordable luxuries we present at Kennedy’s – every guy should be able to pretend he’s Robert De Niro as Al Capone in the Untouchables with the news media at his knee while he “chats” with them as he’s getting his shave… at least a couple times a month, for sure! That’s the comment I hear the most when guys first experience Kennedy’s. They say, “WOW! I had no idea what I was missing!”
They also say they feel “like a king” or some other dignitary while they’re there. That’s pretty meaningful to us. That’s what we’re trying to offer. We call it being a “Kennedy’s Man.” My favorite comment came from a guy who did a video testimonial for us – he said there’s two truly AMAZING experiences he’s had in his lifetime… one was the Kennedy’s signature shave and the other he said he wouldn’t say on camera!
Q. If you could give one tip or bit of advice to a man who is considering exploring the world of high end men’s skin care, what would it be?
A. Take your time when you shave. Don’t rush it or you’re likely to wound your face. I’d also say, “shave in the shower.” It’s the closest way you’ll get to having a hot towel and steamer blowing on your face throughout your entire shave… without going to a Kennedy’s Club, that is.
With “All-American” in our name, it’s a given that we would find some unique way to celebrate Memorial Day earlier this week, which you also may have heard about if you follow me on Twitter or Facebook.
On Memorial Day this past Monday, we decided to close all eight of our Kennedy’s locations to Members and regular customers, and to only provide complimentary services to Military Personnel (active and retired) as well as First Responders (Police, Firefighters, EMTs, etc.). Even though regular customers couldn’t get a shave or a haircut, we invited them to stop by and greet our modern-day heroes — the people who have fought and continue fighting for the freedoms we enjoy.
It was the least we could do to honor these very important people, and to say thanks for their sacrifices. Others thought it was a good idea, too — our Delray Beach Kennedy’s Club was featured on News Channel 5 in South Florida and lots of people wrote in to applaud our humble gesture.
Here’s the video clip from News Channel 5, and a selection of comments from others are below it:
Chris, thanks a lot for your letter. I’m a highy-decorated WWII veteran from Merrill’s Marauders and served in Burma. My favorite medals include the Burma Star, the Bronze Star, the China Star, and a citation from President Roosevelt. Nobody has ever said “thanks” to me for my service, and I don’t expect it, but if I had known back then what the country was coming to, I probably wouldn’t have volunteered for all the missions I did. – Marty
Thanks so much for helping out our heroic veterans! I will be out of town for a week with my family as the kids are out of school, but wish you all the best! – Todd
Chris, I am the President of USO New England and as a concerned and thankful citizen, I thank you for all you’re doing for our great American service men and women! – John
Chris, great idea for Memorial Day. Thanks for doing something to acknowledge our local heroes. – Randy
Wonderful, wonderful, wonderful idea! Many thanks. – Mary Beth
Hey Chris, classy move. Best wishes. – Al
Thank you for what you are doing for the folks who keep us safe. I’ll be happy to pass along the information. – Colin
Thank you Chris, from a retired serviceman. – Louis
Chris, I don’t know how I received your message but I’m glad I did. As a former Marine, I want to thank you for your recognition of local Veterans. Keep up the good work. Semper Fi! – Mike
Nice touch. I’ll try to be there. Thanks! – Dan
EXCELLENT! This is wonderful! – Charles
Be sure to leave a comment below to let us know what YOU think.
When we blogged during the Super bowl a few weeks ago here at Kennedy’s All-American Barber Club, we blithely dismissed the Dodge Charger Man’s Last Stand commercial thusly:
Dodge Charger Man’s Last Stand? Funny commercial, but couldn’t we go for a Lamborghini?
Little did we know that this commercial was actually stirring up a massive battle-of-the-sexes.
If you haven’t yet seen the ad, it features a series of close-ups of guys articulating all the things they’ll do for their women. I will get up and walk the dog at 6:30 am…l’ll carry your lip balm,I’ll watch your vampire TV shows with you, etc. until we arrive at the kicker. And because I do this, I drive the car I want to drive. And we see the guy revving up the Charger and zooming down the road. Check it out here.
Well. This stirred up an instant response from the woman’s point-of-view. In one response ad that went viral on YouTube, a series of women in close-ups rattle off what they’ll do for their men: I will ignore your smelly loser friend who’s crashing on our couch,I will put my career on hold to raise your children, I will see “Paul Blart, Mall Cop” twice.
Ouch. We still haven’t seen Paul Blart, Mall Cop, once!
To be honest, we thought the initial Dodge commercial was funny, mostly because it finally recognized that vampires are getting way too much airtime these days. Paul Blart, for all his apparent faults, doesn’t bite mall patrons on the neck as far as we know.
More seriously, women and men are very different people most of the time, who are often after very different things. That’s why we’ve tried to create at our Kennedy’s Barber Club locations a man-friendly sanctuary, in the spirit of the hair salons that are more female-friendly.
It doesn’t mean either men or women are superior it just means we should deal with our differences. And it doesn’t mean we should carry our partner’s lip balm as a part of a master plan to get the car we want to have. We should do that to be nice.
Perhaps the real problem with the initial Dodge commercial is the fact that the voiceover was done by Michael C. Hall, everyone’s favorite serial killer on the Showtime series, Dexter. I think if we put it to a vote to all the guys out there, someone best known as a clever murderer would not be our first pick as a representative.
Maybe Kevin James, instead. He’s a nice, friendly guy.
Feel free to continue the Dodge debate at any of our at Kennedy’s All-American Barber Club franchise locations. In the meantime, we’re going to go tell our smelly loser friend crashing on the couch to at least take a shower. We’re sorry, but we really can’t do much about the loser part.
Here at Kennedy’s All-American Barber Club, we make it a point to keep up with the latest barbershop developments all across the world. If we didn’t, what kind of Barber Club would we be? A sadly uninformed one and our Kennedy’s customers deserve more than that!
So, on February 19th, when a barbershop shattered a world record in Dublin, Ireland, we, of course, were privy to the exciting news. And, as our name is Kennedy’s – a proper Irish name – we felt, in some small part, related to the event. Okay, a very small part, since none of us actually is named “Kennedy.”
Nonetheless, our excitement was also tempered by a wee bit of horror.
You see, the record that was broken in at The Style Club on South William Street was that of shaving the most heads in an hour. To be more precise, 60 heads were shaved in under 60 minutes.
We strongly believe that shaving should not be a speed sport. It’s true that it sometimes comes out that way when we’ve hit the snooze button on the alarm too many times in the morning, and we suddenly find ourselves swiping frenetically at our face with our 6-bladed razor, hoping we don’t take off part of an ear in our desperate effort to get to work on time, but that’s inadvertent speed-shaving. In that Dublin barbershop, it was a planned event.
We shouldn’t carp too much. After all, it was a benefit for the Irish Cancer Society and no heads were actually injured in the chop-shop frenzy. But a barber coming at us with a razor with the intent to cut off as much as possible in as short a time as possible… well, feels like a Sweeney Todd moment to us.
No, we’d much prefer, on this side of the Atlantic, to have the Kennedy’s Barber Club go for the slowest shaving record. Especially with our Signature straight razor shave. Imagine, being able to sit back, feel the warm shaving cream on our face and have it slooooowly scraped off by the straight razor while it creates the smoothest face we’ve felt in weeks!
Oh, sorry. We blanked out there. We think we just got a quick glimpse of the afterlife…there was a blinding white light…coming from a barber pole…?
Anyway, a tip of the Kennedy’s hat to master barber John Galway and the 60 brave souls who risked life, limb and head to make a difference to a great charity. We’re inviting all of you to visit your nearby Kennedy’s All-American Barber Club™ to help us break the kind of record we think should be challenged – the world’s longest nap.
We’re watching the Super Bowl like most of America. Watch along with us…
Queen Latifah singing “America the Beautiful.” I thought we were beyond the concept of royalty in this country.
Idea for a sequel to the 70’s classic, “Black Sunday” – the Goodyear, MetLife and Direct TV blimps all crash into each other.
Peyton Manning still sounds to us like the name of a car dealership.
Saints – sentimental favorites. They need a little more than sentiment after the first quarter.
A Simpsons commercial – without a Homer “Doh!”???
Bud Light commercial: a house made out of beer cans. Don’t drink and build. Oh, and get a designated drywaller.
“Super Vision” on instant slo-mo replays. If it’s really Super Vision, shouldn’t we be able to see the players’ underwear?
We’re noticing a lot of sub-par haircuts in the stands. People really need to get to a Kennedy’s All-American Barber Club ASAP.
Phil Simms has “Phil-osophy.” He’s right on the bookshelves between Descartes and Vince Lombardi.
Jay Leno helping David Letterman advertise his show? Does this mean Peyton will start passing directly to the Saints?
Another Bud Light commercial: the “Lost” cast prefers some brewskis to actually getting off the island. They have a point. The show might make more sense if you’re drunk.
Dodge Charger – A Man’s Last Stand? Funny commercial, but couldn’t we go for a Lamborghini?
Okay, the Will. i. am remix of The Who’s “My Generation” and accompanying visuals are awesome.
The Saints stop the Colts and get another field goal before the half. Sentiment is getting more powerful.
“The Who” halftime show. Okay, the boys are old, but they still rock.
Oh, the Colts scored. Hey, wait. This is actually a good game.
The Saints score. They get the 2 point conversion on a challenge. This is a REALLY good game.
Re the earlier comment about Peyton passing directly to the Saints. Oops. It just happened. 31-17 with 3 minutes left.
Two minute warning. If only we had one of those in real life…
The Saints win!
Congrats to a team that deserved it and a city that definitely needed the lift. We’d like to cordially extend a free Kennedy’s haircut and straight razor shave offer to all the members of the New Orleans Saints – you guys can find the nearest Kennedy’s location near you at http://www.KennedysBarberClub.com.
Oh, and Jay and Dave? You guys are welcome too, as long as Conan can come along.
Has it been a while since you’ve changed your look? Do you even understand what the words “change your look” actually mean? Well guys, it’s a new decade, which we at Kennedy’s All-American Barber Club® see as a perfect opportunity for change. It’s time to modernize your wardrobe or finally ditch that mullet and join the 21st century – even if you’re a decade too late. That’s why we tackled this delicate subject in our recent article, “The Kennedy’s Barber Club Guide to The Manly Makeover.”
But then we realized that we only told you what to do and left out what not to do. And a manly makeover can be pretty scary – if certain rules are not followed. So before you embark on your New Look for a New Decade, here are three makeover no-no’s to keep in mind.
1. Makeup is for women. Period. It is not 1982. You are not Billie Joe from Green Day or Adam Lambert. So leave the mascara, the eyeliner and the glitter in your wife’s (or girlfriend’s, or sister’s) drawer where it belongs.
2. Respect the hair you have on your head. Why? Because it looks like you. Different hair = a different guy. We’re not saying cutting it, shaping it and even shaving it all off is a no-no. But changing its color or (horror of horrors) curling it is. Ever seen a guy sitting under a hair dryer with his head covered with pieces of foil or little pink rollers? We rest our case.
3. Dress your age. That tight t-shirt with the hip slogan and men’s capris may look ever so slammin’ on the 16-year-old kid in the photo (although, in our humble opinion, no one really looks good in men’s capris). But you’re 40, and you’re the guy who has to wear it in public. So think before you buy.
Let’s face it – trying a new look can be a risky proposition. At least when it comes to your hair, you can count on Kennedy’s All-American Barber Club®. We’ll give you “The Best Haircut and Straight Razor Shave You’ve Ever Had or It’s Free”™, and a style that will get you noticed…in a good way.
So look for the nearest Kennedy’s location near you – and find out about our awesome franchise opportunities – at http://www.kennedysbarberclub.com. We promise, we don’t even own any hair dryers.
If you’re getting married – or if you know someone who’s getting married – we invite you to review our article, “Grooming the Groom”, which contains some useful tips to help any groom look his best.
All of us at Kennedy’s All-American Barber Club® want whoever’s “taking the plunge” (isn’t there something vaguely threatening about that phrase?) to look like a million bucks on their wedding day. Of course, you’d prefer to just have that million bucks – that would make for quite the honeymoon – but we all do what we can.
And what Kennedy’s can do for you is offer you “The Ultimate Groom’s Experience,” our new special package for grooms, and, more importantly, their groomsmen.
It’s a delicate subject – what the men who will be standing up with you look like. After all, they’re your buds. Your pals. If you were in Australia, they’d be your mates. You can’t insult them.
But at the same time, you don’t want to have a bunch of guys that look too unruly for ZZ Top standing next to you as your beautiful bride approaches. You could end up guilty of being Unkempt by Association.
The answer? Drag them into the barbershop with you. Because “The Ultimate Groom’s Experience” includes a relaxing haircut, straight-razor shave, nose/ear and back waxing where available, complimentary beverages and, best of all, customized Kennedy’s cigars for all the groomsmen. Imagine all of you, puffing away on our luxury stogies, as the ceremony commences.
Also imagine all of you getting slapped in one single round like the Three Stooges. You don’t smoke cigars while you’re getting married! That went out in the 1930’s!
The “Experience” package is available to all grooms with a minimum of three groomsmen. Kennedy’s is also offering the groom three free months of membership, if one of his groomsmen becomes a new Kennedy’s member.
What better place for male bonding pre-wedding than a Kennedy’s All-American Barber Club® location? If you said, “Well, there are bars,” we would have to reply, “Yes, and wasted grooms are so appreciated at weddings.” Plus, they’re usually the ones smoking cigars when they’re trying to repeat their vows.
It’s no secret that one of the reasons we started our Kennedy’s All-American Barber Club® franchise was to help resuscitate one of the last bastions of guy goodness – the traditional barbershop. Before the 70’s came along, a man could count on going to a barbershop and being treated like a man, not to mention having ready access to a Sports Illustrated that was seven years old.
Then came the unisex chop shops with their weird yellow-green-pink color schemes and the next thing we knew, old Joe the Barber was selling out his business to make room for another pilates studio.
Today, men are under attack from all sides – they’ve lost jobs at a faster rate than women, they’re portrayed as moronic husbands on TV sitcoms, and Clint Eastwood is officially too old to ever play Dirty Harry again. No wonder testosterone levels have dropped about 20% in the past 20 years – soon, we’ll all be watching “Project Runway” and sipping Cosmopolitans.
That’s why all of us at Kennedy’s are excited at the new ad campaign for Dockers, just starting to roll out now. The “Wear the Pants™” ads are designed to sell manliness – and not a retro brand of masculinity where you have to go drink deer blood in the woods (sorry, all you “Red Dawn” fans), but one that fits modern life today.
The Dockers Revolution will be televised.
“The intent of the campaign is to put forth a new definition of masculinity, one that embraces strength and sensitivity and appeals to men who can change a tire AND a diaper,” says Jennifer Sey, Global VP of Marketing for Dockers. “We’re not trying to shame men. We want to make them laugh at themselves and at the state of manhood. And, at the same time, encourage them to dress up, man-up and embody today’s new definition of masculinity.”
Since Dockers is introducing their new manly campaign, we’re also going to introduce our new one – “Kennedy’s. Look like a gentleman. Feel like a man.” Meaning, we can make you can look your best, but, thanks to Kennedy’s classic barbershop ambiance, you’ll still get the most out of your guy-ness.
So man up yourself and head over to the nearest Kennedy’s All-American Barber Club® franchise location for one of our signature straight razor shaves. Let’s all start increasing our testosterone, instead of watching it slowly seep away.
Start by switching from “Project Runway” to “American Gladiator.”
There’s been a whole lot of talk – and a few new laws created – over the safety issue of using cell phones while you’re driving a car. It’s unbelievable that some people try to text while they drive – there’s a reason why keyboards never became one of the standard dashboard instruments.
But while that particular problem has gotten all the media attention, another safety issue has gone completely ignored – that of using cell phones in a barbershop. Well, in little old New Zealand (which is not a part of Australia, by the way), one barber has taken a stand. Peter Bradley, co-owner of “The Stylish Man,” a barber franchise in the city of Auckland, has banned his patrons from using cell phones during haircuts.
“When people are running around trying to answer their phones it could be quite easy for them to get their ears cut,” Bradley told “The New Zealand Herald.” “It’s never happened but we’ve had a couple of close calls.”
While we can’t say any of our Kennedy’s All-American Barber Club® customers has ever had a painful conclusion to one of their cell phone calls during a haircut, we understand Mr. Bradley’s point.
And we would also have to say that having a cell phone to your ear could also be dangerous on aesthetic grounds – the barber might be forced to trim around the phone, leaving the visible outline of an iPhone in the hair on the side of your head.
Nevertheless, we aren’t going to launch an official ban on cell phones at any of our Kennedy’s All-American Barber Club® franchise locations. Frankly, most of the men who come into a barbershop are looking for a place where they won’t be told what to do.
However, there are a few additional activities, besides answering one’s cell phone, that our customers shouldn’t attempt in the barber chair, especially when receiving one of our sublime Straight Razor Shaves. They include:
• Flossing
• Forehead exercises
• Playing the harmonica
The management thanks you in advance for your cooperation.
Find out more about Kennedy’s All-American Barber Club® , our franchise locations and our franchise business opportunities at http://www.kennedysbarberclub.com.