KENNEDY’S BARBER CLUB BLOG: REVISITING MAN’S LAST STAND

Tuesday, February 23rd, 2010

When we blogged during the Super bowl a few weeks ago here at Kennedy’s All-American Barber Club, we blithely dismissed the Dodge Charger Man’s Last Stand commercial thusly:

Dodge Charger Man’s Last Stand? Funny commercial, but couldn’t we go for a Lamborghini?

Little did we know that this commercial was actually stirring up a massive battle-of-the-sexes.

If you haven’t yet seen the ad, it features a series of close-ups of guys articulating all the things they’ll do for their women. I will get up and walk the dog at 6:30 am…l’ll carry your lip balm,I’ll watch your vampire TV shows with you, etc. until we arrive at the kicker. And because I do this, I drive the car I want to drive. And we see the guy revving up the Charger and zooming down the road. Check it out here.

Well. This stirred up an instant response from the woman’s point-of-view. In one response ad that went viral on YouTube, a series of women in close-ups rattle off what they’ll do for their men: I will ignore your smelly loser friend who’s crashing on our couch,I will put my career on hold to raise your children, I will see “Paul Blart, Mall Cop” twice.

Ouch. We still haven’t seen Paul Blart, Mall Cop, once!

Anyway, you can check out that spot here.

To be honest, we thought the initial Dodge commercial was funny, mostly because it finally recognized that vampires are getting way too much airtime these days. Paul Blart, for all his apparent faults, doesn’t bite mall patrons on the neck as far as we know.
More seriously, women and men are very different people most of the time, who are often after very different things. That’s why we’ve tried to create at our Kennedy’s Barber Club locations a man-friendly sanctuary, in the spirit of the hair salons that are more female-friendly.

It doesn’t mean either men or women are superior it just means we should deal with our differences. And it doesn’t mean we should carry our partner’s lip balm as a part of a master plan to get the car we want to have. We should do that to be nice.

Perhaps the real problem with the initial Dodge commercial is the fact that the voiceover was done by Michael C. Hall, everyone’s favorite serial killer on the Showtime series, Dexter. I think if we put it to a vote to all the guys out there, someone best known as a clever murderer would not be our first pick as a representative.
Maybe Kevin James, instead. He’s a nice, friendly guy.

Feel free to continue the Dodge debate at any of our at Kennedy’s All-American Barber Club franchise locations. In the meantime, we’re going to go tell our smelly loser friend crashing on the couch to at least take a shower. We’re sorry, but we really can’t do much about the loser part.

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