LET A BARBER PUT YOUR BEST FACE FORWARD

Men’s Skin Care Goes Mainstream!

Let’s face it – most men don’t think about their skin care very often. Then again, it may just be a matter of the role models they grow up with. Do they ever see Rambo moisturize? James Bond exfoliate? Nope, men are taught that worrying about dry skin isn’t the most masculine of pursuits – it’s much more important to battle invading armies single-handedly or defeat super villains intent on world domination.

Which would be true if that were actually a modern man’s lifestyle. To be brutally honest, however, the most danger the vast majority of men face in their daily lives is eating three-week old leftovers in the fridge that have potentially turned lethal.

The fact is that men’s skin is more delicate – and more damaged – than women’s. But since men spend about a 3,000th of the time on their skin that women do, you’d think it was reversed.

Why are men’s faces so fragile? Well, shaving every day is actually very hard on the skin – as is the greater exposure to harsh outdoor weather men usually enjoy. Although men’s skin is thicker than women’s (except maybe when someone makes fun of what they’re wearing), it’s also oilier. In short, gents, your skin needs proper care – and even barbershops are recognizing that fact!

For example, Kennedy’s All-American Barber Club®, a booming new franchise that combines the best of the classic barbershop experience with modern grooming services and amenities, includes men’s facials as well as ear, nose and eyebrow waxing as part of their higher-level membership packages. When the barber is doing something with their clients’ faces other than shaving, you know men’s skin care has truly arrived.

So why should men bother with the barber, when it comes to optimizing their epidermis?
Well, sneaking some skin lotion from a wife or girlfriend just isn’t going to do the trick.
Men’s skin care requires different, specialized products than what women use – because their skin itself is a lot different. And a unisex salon or spa just might use the same stuff on everyone, if their clientele is mostly female.

Although facials are important, there are a lot of things men can do in their normal everyday lives to maintain healthy skin. Drinking plenty of water and watching their exposure to the sun are two very important elements. Also, believe it or not, taking multi-vitamins is a big help – particularly Vitamin E.

Exfoliating with the help of a facial, however, does the skin the most good. It gets rid of the dead skin cells on top, allows the pores to breathe, keeps the skin clean and prevents acne outbreaks. Guys may joke about getting a facial – but it can leave you looking and feeling good – and what’s so funny about that?

Learn more about the men’s facial services at Kennedy’s All-American Barber Club® – where they also guarantee “The Best Haircut and Straight Razor Shave You’ve Ever Had or It’s Free”™ – at their website at http://www.kennedysbarberclub.com. You’ll also be able to find the nearest Kennedy’s location near you and discover the great franchise opportunities they have to offer.

And, men, give your barber some serious face time in the near future. You’ll be glad you did.

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