Articles Featuring Kennedy’s

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A static concept means a stagnant business, and there’s never been a better time for reinvention.

By Dan Kennedy

In my 35 years working with business owners, entrepreneurs and big corporate clients on marketing, I’ve seen many different definitions of marketing govern people’s approaches to it, and unfortunately, most versions are narrow, limiting and — well — wrong.

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From: DMNews
October 12, 2009
By: Mary Elizabeth Hurn

American men will spend more than $9 billion on grooming products this year, including retail and online sales, according to Kline & Company, a market researcher. Men are a small but coveted demographic for direct marketers of personal care products and services, and direct marketing has proven a primary

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Give a man a beer and he’ll have a straight-razor shave and a haircut, but give him a membership and you’ll have him for the life of his contract.

At least that’s the premise behind Kennedy’s All-American Barber Club.

Chris Hurn, CEO and co-founder of Mercantile Capital Corporation, wasn’t content with just funding franchises, he wanted

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Message Mogul

Marketer gets word out on multiple concepts

By Jonathan Maze
As published in: Franchise Times – April 2009

Chris Hurn loves attention. Or at least he loves it when his businesses get attention, because attention frequently translates into sales.

So over the years, the marketing pieces he’s sent to prospective customers of his lending company, Mercantile Commercial

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Kennedy Wins:
Barber polls franchisees after name change
By Jonathan Maze; appeared in the Franchise Times November/December 2008 issue

This is the second part in our occasional series following the story of Carrs Barber Club. In this update, Carrs goes through a name change, and has to convince franchisees it’s a good idea.

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What recession?
Hair biz’s cutting edge

By Matt Wetzel

As published in: Franchise Times – November-December 2008

When Mark Mansfield of Plano, Texas, heard about the imminent economic slump, he couldn’t help but be a little apprehensive, like any franchisee.

But to his surprise, his SportsClips hair salon franchise in Dallas continues to score.

“It’s going well. Our business

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Evolution of a franchise

Can old-style barber club make the cut?

By Jonathan Maze
As published in: Franchise Times – September 2008

Chris Hurn believes he has found a franchise system with the potential to be a nationwide chain. In this first installment, we meet the founders, the new owner—plus, a glimpse at where the chain

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EVOLUTION OF A FRANCHISE: Can old-style barber club make the cut?

By Jonathan Maze
September 2008

Chris Hurn believes he has found a franchise system with the potential to be a nationwide chain. In this first installment, we meet the founders, the new owners — plus, a glimpse at where the chain is headed.

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THE UPSIDE OF A DOWN ECONOMY: Seize Opportunity to Profit from Slowdown

Out of adversity comes opportunity – at least if you know where to look for it.
For instance, the current economic downturn is a perfect time to carve out a niche in your industry and pick up distressed commercial and residential properties at bargain-basement

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LOCAL INVESTORS START KENNEDY’S AMERICAN BARBER CLUB CHAIN
OBJ Aug 22-28, 2008
BY ANJALI FLUKER

An investor group that includes Mercantile Commercial Capital LLC CEO and President Chris Hurn is launching a new men’s barbershop club.

Kennedy’s International Franchising LLC, the franchising entity for the new Kennedy’s American Barber Club, will file its paperwork with the state by the